Communication and Generics Uptake in Retail Pharmacies in Njiru Sub-County, Nairobi

Authors

  • John W. Ngonde University of Nairobi
  • Ndeti Ndati University of Nairobi

Keywords:

Communication, Bioequivalence, Generics uptake, Retail Pharmacies, Njiru Sub-County

Abstract

Adoption rate of generics remains low in Kenya (30%) despite well-demonstrated cost-saving benefits to the healthcare system, amid pervasive perceptions of low quality thus impeding access to affordable medication. The effect of communication on generics uptake in retail pharmacies in Njiru Sub-County, Nairobi is established, against a backdrop of implied conceptual link but lack of empirical evidence thereof in existing literature. This study was a cross-sectional descriptive survey using data from a random sample of retail pharmacies in Njiru Sub-County (N = 121). A corresponding number of pharmacy personnel were sampled. It sought to establish the effect of communication on generics uptake in retail pharmacies in Njiru Sub-County, Nairobi; and a null hypothesis was formulated: H0: Communication has no statistically significant relationship with generics uptake in retail pharmacies in Njiru Sub-County, Nairobi. Descriptive statistics (mean, standard deviation, range) and ANOVA were used to analyse the data. The results show a statistically significant relationship between communication and generics uptake (ղ2=.16; p<.01). The variable accounted for 16.0% variation in generics uptake. The study concludes that communication is a focal predictor of generics uptake; thus there is need to apply communication to effectively communicate with the consumers for greater generics adoption.

Author Biographies

John W. Ngonde, University of Nairobi

Department of Journalism and Mass Communication, University of Nairobi, Nairobi, Kenya

Ndeti Ndati, University of Nairobi

Department of Journalism and Mass Communication, University of Nairobi, Nairobi,

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Published

2023-01-17

How to Cite

Ngonde, J. W., & Ndati, N. (2023). Communication and Generics Uptake in Retail Pharmacies in Njiru Sub-County, Nairobi. Journal of the Kenya National Commission for UNESCO, 2(1). Retrieved from https://journals.unesco.go.ke/index.php/jknatcom/article/view/5